The rule of seven states that, on average, prospects need to have an engagement with your company or proposition 7 times before they buy. This is an average, so some prospects might buy on the first touch, some might take years.… Read More »What is the rule of 7 in marketing?
A great philosopher once said “The barrier to change is not too little caring; it is too much complexity.” In 2011 a marketeer called Scott Brinker produced an infographic called the Marketing Technology Landscape (MarTech). This had several categories, for… Read More »What Scott Brinker’s Infographic tells us about the challenge for small marketing teams
A wise philosopher once said “There is no such thing as information overload. There is only bad design.” Introduction: In the ever-evolving landscape of marketing, it’s essential for businesses to stay ahead of the game. When it comes to refreshing… Read More »7 Reasons Why a Real-Time Automated Marketing Dashboard is Essential
A wise philosopher once said “The value of an idea lies in the using of it.“ Introduction ChatGPT has catapulted the debate around Artificial Intelligence into mainstream media with promises that “This technology will profoundly transform how we live. “… Read More »Transforming Education with Artificial Intelligence: Unlocking Opportunities for Further Education